If you work in the creative services Ad agencies, one of the
best questions to answer can be, “what do your agencies do?” This is especially
tough if it’s asked by a friend or family member who knows very little about
the world of creative Ad agencies Detroit.
In the process of building our own advertising agencies in
Michigan, I’ve had to face this defiance numerous times as we have
reinvented Playground over the years. While we have always called ourselves a
digital marketing agency, I’ve always found it particularly difficult to define
what that really means. In a recent exercise, I created a framework to help me
identify and pick to ad agencies in an attempt to better understand our own
company and the industry we work in. I chose four factors that I think to
define an Agency:
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