You can almost see the business owner's noses crinkle up at the mere
mention of the word. Usually, it's
because of the massive expenses they expect to incur. They'd like to but just can't afford it. I kind of have a different take on the whole
thing. As an ad agency owner, I certainly understand the need for Michigan
advertising agencies. But at the
same time, I strongly believe that the only real service most big, downtown ad
agencies do is to pad their own bank accounts at the business owner's
expense. There are some huge, glaring,
fundamental flaws with the downtown-style agency. Many of them seem more interested in their
own "creative genius" than they do about increasing the sales of your
business. And the prices they charge for
basic services are absolutely obscene.
If you're a business owner, and you know you need to advertise your
business, here's what to look for when hiring an advertising agency.
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